"If you're not a brand, you'll be a merchandise."
Philip Kotler
Positioning is the process of placing a brand in the minds of consumers
Brand positioning allows a brand / company to differentiate itself from its competitors. This differentiation helps a company increase brand awareness, communicate value, and justify pricing, all of which impact its bottom line
We design tailor-made positioning strategies for brands
DO YOU WANT TO SELL MORE AND BETTER?
DO YOU WANT TO BE MORE COMPETITIVE?
WE STRENGTHEN YOUR BRAND WITH OUR BRANDTRENDS PLATFORM AND OUR POSITION-FOCUSED IMPULSE MODEL
BrandTrends measures consumer behavior in relation to brands:
popularity, notoriety, attitudes and buying interest
We help you to be in the mind of the consumer, in the right market and with the greatest benefit
Our reports are a powerful tool to increase the popularity of your brand and make efficient marketing decisions
We show you where your brand stands with respect to your competitors
With BrandTrends reports, you'll gain valuable information on everything you need to know and understand about 9 demographic segments of consumers, ages 0-65, to create winning strategies for your brand
