We build, strengthen and protect the value of your brand
We help you with our 3 in 1 model:
Perception + strategy + legal protection
Perception
We analyze how your audience, employees, investors, and market actually perceive your brand, identifying gaps between what you project and what they receive.
Results:
- 360° stakeholder perception map
- Identifying communication gaps
- Competitive position analysis
- Measuring the emotional value of a brand
Strategy
We develop customized strategies to position your brand in a differentiated way, maximizing its value in competitive markets in Europe and Africa.
Results:
- Differentiated strategic positioning
- Brand value growth plan
- International expansion strategies
Legal protection
We implement legal and strategic mechanisms to protect your intangible assets, ensuring the exclusivity and long-term value of your brand investment.
Results:
- Comprehensive protection of intellectual property
- Defensive strategies against infringements
- Legal audit of intangible assets
- Reputational crisis management protocols
We design 360º solutions
Your brand
apart from existing
must be recognized, credible, respected, and chosen
The benefits of recognition
for your company
Higher market valuation
Companies with strong brands have valuations up to 30% higher. We transform intangibles into book value.
Talent attraction and retention
Brands with a good reputation attract top professionals and reduce turnover costs by 25%.
Licensing revenue
Well-known brands can generate recurring revenue through licensing strategies without investment in production.
Protection against competition
A legally protected trademark creates barriers to entry, making it difficult for competitors to imitate it.
Reduction of customer acquisition costs
Well-known brands need less marketing investment. Organic recommendations reduce customer acquisition cost (CAC) by up to 40%.
Organizational resilience
Brands with a good reputation recover 3 times faster from a crisis and maintain value in economic recessions.
For small and medium-sized enterprises, brand recognition is the great equalizer.
It allows you to compete with larger companies, charge premium prices, and build loyalty that withstands the competition. It's the most strategic investment an SME can make for sustainable growth.
